La Sfida—our challenge—was born from the shared passion of two lifelong friends, united by their appreciation for the finer things, rejecting disposable fashion and cultivating sartorial excellence. Committed to continuous growth, both as individuals and as a brand, we seek inherently elegant solutions, strive to conduct ethical business while appreciating Italian savoir-faire as much as Italian savoir-vivre.
The result? Terrier Chic! Utilitarian Sprezzatura, rooted in Romagna's rugged countryside, celebrating curated vintage fabrics and traditional craftsmanship. We unashamedly reverse engineer time-honored designs, weaving in contemporary sensibility—each garment a deliberate choice against ephemeral trends, embodying the tenacious spirit of its makers and the sophisticated simplicity of true, hence effortless, style.
- Gilets
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- Jackets
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- Coats
The
La Sfida
Heritage
Vest
Born from our own desire for a stylish garment that could warm both our fashionista hearts and our bodies in the chilly Romagna countryside, we proudly present the LaSfida Heritage Vest. The centerpiece of every classic three-piece suit, it's the pièce de résistance for serious sprezzaturisti. Curated vintage fabrics, small batch editions, and naturally limited numbers make these a collector's dream. Where necessity meets sartorial rebellion, these vests emerge as a testament to our passion for timeless style and resourceful craftsmanship. The embodiment of Terrier Chic.
THE
SELOUSIANA
FIELD
JACKET
Named after legendary hunter, conservationist, and author Frederick Courtenay Selous, the Selousiana embodies the rugged spirit of a classic British Army field jacket, naturally complementing our Heritage Vests. Crafted with loving attention to detail, this style jacket adapts to all seasons: vintage linen and twill for warmer seasons, rich tweeds for crisp days. Be warned: Selousianas possess an irresistible charm, transforming them from mere clothing to companions for life and your go-to-choice for every (conceivable) occasion—from the wilderness to city watering holes.
Selousiana made from a heavy vintage Barathea Wool twill with Scott MacRae Tartan accents and vintage Silk Neapolitan Lining. One of a kind. As is the vintage Norwegian sweater…
Our basic Winter-Selousiana. Unlined. Dense Vintage Tweed (Cheviot Loden Crag) – originally commissioned in the 1970s by famous Italian gunmaker Beretta. Available with full belt and buckle or half-belt (martingale).
Basic Selousiana field jacket. Vintage Italian military Camo from the 1960's. Unlined.
Available with full belt and buckle or half-belt (martingale).
Basic Selousiana field jacket. Epic summer version. Unlined . Raw Italian Linen that dates back to 1930.
Available with full belt and buckle or half-belt (martingale).
Basic Selousiana field jacket. Lightweight yet epic Italian Vintage Linen. Unlined.
Available with full belt and buckle or half-belt (martingale).
Ask for additional availability.
The
Shackleton
Explorer
Coat
Inspired by the legendary Swedish Livpäls and named after Sir Ernest Shackleton, a most pivotal figure in the Heroic Age of Antarctic Exploration, this beast of a coat is more than just outerwear—it's a testament to resilience, adventure and style. Crafted from Ventile® fabric with a storied history of protecting the lives of British fighter pilots and Mt. Everest climbers alike, or repurposed sail canvas, billowing with charisma, and meticulously tailored by Swiss masters of their craft, this extraordinary piece is designed to withstand the harshest cold. Let the winter come!
Epic reverse-engineered pièce-de-résistance for the harshest of conditions. Original Ventile® L28 high density cotton. Non-impregnated yet highly water repellent and an average of 4 Swiss Mountain lamb skins.
30/09/23 – Season Finale @ La Paggia, Marina di Romeo:
Sometimes we get lucky.
Most of the times actually…
Epic day, epic team at #lapiaggia, and yes,
epic Negronis!
30 September ’23: Season Finale @ La Paggia, Marina di Romeo times we get lucky. Most of the times actually, hehe
team at #lapiaggia, and yes, epic Negronis!
30 September ’23: Season Finale @ La Paggia, Marina di Romeo times we get lucky. Most of the times actually, hehe
team at #lapiaggia, and yes, epic Negronis!